Bold fundraising objectives require responsive reporting and analysis support that leverages rapidly evolving sources of data, technologies and other solutions.

Historically, institutions are forced to support the demands of a growing set of sophisticated users while simultaneously innovating new reporting and analysis solutions with their own limited resources.

Most operations have generally been dissatisfied with the results.

Responding to this need, Raising Insight was founded in 2009 to develop an advancement- specific information reporting and analytics platform: ABI (Advancement Business Intelligence). ABI continues to be refined and to expand based on the experience, requirements, and specific input from every new site.


Michiel Westerkamp, President

Raising Insight founder and ABI architect Michiel Westerkamp is an influential authority in the field of constituent relationship management. Michiel brings more than 30 years of advancement specific experience based on his work building CRM and management reporting solutions for institutions ranging from large public university systems to highly selective private colleges, medical centers, and other philanthropic organizations.

Drawing upon his advancement experience and his management experience as a business owner and software executive, Michiel has spent 10 years working in partnership with a diverse group of institutions to develop and refine a reporting platform that responds to the shared needs of the most sophisticated fundraising organizations.



Donna Freddolino, Principal Professional Services

Donna has over 25 years’ experience working with higher education clients in the area of technology, process, and administrative functions. Donna directed advancement services and operations at Michigan State University and worked with Davenport University’s Institute for Professional Excellence. She was the founding Chairperson for the Advance User Group and later served as VP, Services for SunGard Higher Education (now Ellucian), an international vendor/supplier to Higher Education.

Donna has worked with more than 100 higher education and nonprofit fundraising organizations and is an experienced project manager with specific expertise in the areas of advancement systems, prospect management and advancement analytics. She has provided leadership in national user groups, including presentations for EDUCAUSE and was awarded the distinguished CASE Crystal Apple for outstanding teaching at more than 10 CASE conferences. She is a member of the Association of Advancement Services Professionals (AASP), and serves on the AASP Strategic Partnerships Committee. Donna has an MA in Telecommunications, Information Systems and Technology and BA in Social Science, both from Michigan State University.


The Raising Insight team consists of highly experienced advancement management, services, and technical consultants. We include former advancement operations executives, advancement services directors & managers, and technical staff.

Most of us have dedicated our entire careers to fundraising and to higher education. We actively participate and volunteer for CASE, AASP, and other industry groups.